Located in Oakland | CA.

This was a part-time lifestyle project that started in 2014 with a focus on travel, apparel and how one can do more with less. More experiences with less baggage, literally and figuratively. We saw a unique relationship between travel and apparel that we wanted to showcase as the two combined help us recognize what is truly needed for our everyday wear.

Fast forward to today, we are a full-time lifestyle business that promotes making smarter, sustainable consumer decisions. In a world of fast fashion, we felt the need to make a mark for a better future.

We specialize in selling vintage denim | workwear, recycled apparel |goods, and curate other vintage apparel throughout the different seasons. 

We are for the forward thinking individuals that aren't afraid to go against the grain, seek to mend or repair over waste, dress creatively regardless of label or trend and be socially responsible in their consumption.

If that's you, we consider you apart of this project community & lifestyle.  High five for getting ahead of the curve and making a difference. Now lets inspire others to join us.


Natasha Lo
Creator, The Consistency Project